Strand opens flagship store in Melbourne’s Highpoint

Australia and New Zealand’s main destination for journey and fashion baggage, Strand has opened its new Highpoint flagship keep in Melbourne’s west – the 1st in-retailer expression of the brand’s evolution from Strandbags.

The new shop is the retailer’s premier nonetheless at 380 sq. toes with a new format, improved visual merchandising, electronic integration and dedicated sections to showcase its selection of earth-course brands.

It also features a concierge assisted provider design with hugely properly trained purse stylists and pro baggage advisors, one-on-a person company bar for entry to skilled products awareness, Click & Accumulate get decide up and pre-orders on new arrivals, a seamless checkout program thanks to mobile stage-of-sale (POS).

Electronic screens at all consumer touchpoints easily immediate the client to their intended vacation spot and showcase promotional offers. There is also a window into the back-of-residence wrap and pack station for on line orders.

Strand’s new Highpoint shop upgrade follows information of the company’s visionary modernisation approach that is established to catch the attention of a new technology of shoppers and put together the business enterprise for major expansion.

Strand team CEO, Felicity McGahan mentioned, “Our unbelievable new flagship retail outlet at Highpoint is the end result of bringing the new brand approach to life, blurring the traces among bodily and digital and supplying our curation of brands the room to shine for the purchaser. With focused branded zones, enhanced digital innovation and an elevated buyer knowledge, we know that the blueprint for this flagship sets the ideal tone for the evolution of Strand stores relocating forward.”

Strand’s 260+ retailers throughout Australia and New Zealand will also be upgraded across three yrs with the enterprise building options to upsize its portfolio by growing square meterage in the course of the changeover. By 2026, Strand is envisioned to increase the total sq. footage of their retailers by 52%.