May 19, 2024


It's A Shop Adventure

VicenzaOro September 2022, sparkling optimism rules among jewelry buyers and exhibitors.

VicenzaOro September 2022, sparkling optimism rules among jewelry buyers and exhibitors.

I am going to acknowledge that when leaving property and heading in direction of the chaos of Schiphol airport in Amsterdam, I wondered what I would locate in Vicenza. The information that hits us day-to-day is pessimistic plenty of:


  • Soaring strength costs
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  • Russia is pinching the Nord Stream traces
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  • The War in Ukraine carries on
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  • Housing challenges
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  • Absence of staff in nearly each and every sector 
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But then there are also massive troubles in every provide chain, not to point out the different humanitarian crises all over the world, from the flooding in Pakistan to the steady stream of refugees (and a growing reluctance to welcome them).

As a sector, we are susceptible to crises. We are a luxury product or service enterprise and, hence, in any presented disaster, somewhat redundant. 

Bradoiro from Spain, in silver, gold and a selection of gemstones

I stared into the educate window, heading to Amsterdam, observing the cows in the flat Dutch fields and pondering about how Netherlands farmers have been protesting for months. The determination of the Dutch government to minimize down nitrogen emissions by half in 2030 means that lots of farms (and their livestock) have to close to maintain nature. And how could I not link this to the several talks I have been listening to, through the previous editions of VicenzaOro, about sustainability? It arrives with a price tag when we really don’t prioritize sustainability, a price tag we cannot afford. But let us also regard the price many persons and corporations spend for sustainable goals.

I was careful, but the customer confirmed an educated optimism! So yes, I was enthusiastic to go to the exhibit but expected to locate a somewhat cautious temper on the flooring. But from Friday on, it was booming! Numerous booths, specifically in Hall 7, were operating like mad. Nanis was crowded from working day a single, and so were many many others.

But first, enable me get you within by the entrance doorway! The installation proper subsequent to the entrance was glittering gold, inviting folks to choose selfies like mad. Yours actually, remaining awfully modest at the wrong times, did not want to wait in line, and you are going to discover down below my delighted but not a extremely glamorous selfie -)

Esther Ligthart, yours actually, at the entrance VicenzaOro VOS2022

Loud new music pumps up our temper and anticipations, and strolling onto the ground feels like stepping into a film. I swear I listened to another person yelling at me ”and action”! -)

September isn’t about new collections in common. Although some brands have made new jewelry pieces, it is really typically an evolution of types formerly presented in January. VOS22 (VicenzaOro September 2022) is about buying for the forthcoming holiday season. 

A glimpse of the floor

However, though formerly quite prudent, some Dutch suppliers did come to me to request me for jewellery brand name recommendations that would function in the Netherlands. So, indeed, people are also on a route to discovery all through this conclusion-of-summer season jewelry display in the gorgeous town of Vicenza.  

What stood out for me throughout this VicenzaOro clearly show? 

First of all, the mood, as explained previously mentioned. It was just so optimistic. Or potentially it is better to describe it as educated optimism. Prospective buyers weren’t fearful to splash out on matters, but they mostly bought merchandise they know will offer in the course of the forthcoming holiday time. 


Alessio Boschi at the rear of and his ring on my finger

Of class, as a blogger and journalist, which I am throughout these displays, I do not see everything men and women acquire. But I was lucky plenty of to accompany a number of Dutch retailers and observed how they appeared for good chains with glamorous aspects and distinctive items that would satisfy their eclectic clientele. 

I really don’t see several ”smaller mid-portion stores” from my possess state. Most likely I am mistaken I have no immediate perception, but it appears to be that as well several mid-segment outlets you should not devote in coming to demonstrates like VicenzaOro. Why is that?

I know there are fears of thinking they are far too smaller to buy a collection instantly. I also know that Italian firms continue to wrestle with the graphic of not staying the most trusted out there. 


Sporting Alessio Boschi

That is a miscalculation, in my impression. This display is so very well structured, straightforward to achieve, and accommodating to overseas website visitors that any objection about the problems and carrying out business enterprise with Italians flies out the doorway.

If not for purchasing anything, any retailer, anybody doing work in jewelry, should really arrive to a jewellery clearly show like VicenzaOro at minimum the moment a yr. And why?

Due to the fact of the mind-boggling inspiration, 1 feels strolling close to the booths. It is not about inspiration to copy layouts, but inspiration about how individuals from the smallest to the most distinguished business reimagine jewelry in all diverse types of means. 


It truly is about going for walks and speaking jewellery the whole bloody time, and that interaction, that hearing views, tips, and insights from so a lot of unique persons, is a enormous inspiration. 

Allow by yourself the (sometimes) exciting talks on stage. I feel there could be plenty a lot more of them, and I see opportunities for workshops and more in the long run. But there is often something likely on stage!

DeLazzari jewelry 

As a author and blogger, I come to feel energized going to a present like this. Most of our position is carried out powering a laptop or computer in our very own residences. We need to have this, too, to fill up our cup and, with renewed enthusiasm, spread the appreciate for jewellery among our admirers, followers, and audiences in basic. If just about anything, I would like to propose to both of those businesses and fairs to hold inspiring and involving us (bloggers, journalists, influencers, and every little thing in between). 

The blonde at the best is me with my pretty friends: in the middle underneath Tracey from the DiamondsGirl, on her still left Bebe Bakhshi from ChampagneGem, on her ideal Aneta Blaszcazk from Bliss of Paris, and following to me Laura Astrologo Porché

I also know that observe brand names, to identify an sector extremely shut to ours, are substantially much better at carrying out this with hosted invites to brand name occasions and in-home visits. I signify, significantly, we just you should not all are living inNew York, London, Paris, or Milan 🙂 

VicenzaOro is the a person demonstrate that not only produces a magical entrance, an great platform for undertaking business enterprise, and an very obtainable function but also seeks – with fantastic genuine dedication- to entail individuals who are like the bees of the jewellery sector. We fly all more than the clearly show and choose our insights and inspiration to the keyboards of our laptops, pollinating social media platforms with bits and drops of information and facts and inspiration. All to elevate the desire in jewelry to a larger degree (b2b and closing client). The desire team of VicenzaOro exhibits how beneficial they imagine this is for the complete marketplace by inviting a variety of push and influencers. Everyone is carrying out their ideal to highlight how superb this show is and displays images of makes and jewellery. 

Paolo Piovan Dragon Bracelet

For the Dutch trade magazine, I sat down with Marco Carniello, the world wide director of Vogue and Jewelry exhibitions for IEG.

He informed me that the figures were up by 10% relating to the pre-Covid calendar year 2019. WOW!  

Also, the range of people today checking out the present from abroad is up by 20%. 

But the serious SCOOP is that IEG strategies to open two extra jewellery trade reveals overseas: South The us and South East Asia. 

Also, there are concrete options for a higher-speed practice with a halt in front of the showground! In just five years, this should really be completely ready, earning this precise trade clearly show even more simple to attain.

Last but not minimum, upcoming calendar year, by the close of 2023, the present intends to commence renovations of the oldest central aspect and expansion of the properties.

 Paolo Piovan, gemstone set


  • Booths can be tailored once again to the brand’s flavor I hope NO One returns to shut booths. This unfriendly, unwelcoming phenomenon disappeared for the duration of the COVID yrs. I like the approachable, much a lot more human connection of the open up booth. 
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  • Far more workshops and far more how-to in small bite-dimension periods. Assume TikTok on stage.
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  • A lot more jewelry designers exhibiting.
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  • A lot more employees of merchants, much more suppliers, extra goldsmiths and designers as people of the clearly show(you will enjoy it!) 
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  • A structure for firms to link with bloggers, influencers, and journalists a lot more directly. (Despite the fact that the new App The Jewelry Cloud can currently enjoy a position, but was underused all through this show)
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Note: all visuals are @Bizzita taken by Esther Ligthart during the VOS22


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